The 29-year-old development company is scheduled to break ground this summer in suburban Sandy Springs, GA on a total 370,000 sf of office and retail space and 130 condominium units at the northeast corner of Barfield Road and Mount Vernon Highway, along GA 400.
NorthPlace is the former location of the World Ford auto dealership and is zoned for two class A office buildings with ground-level retail. The project will comprise a six-story, 120,000-sf structure; a 10-story, 250,000-sf building; an adjacent seven-level parking structure; and 130 residential condo units. The 9.6-acre site is within walking distance to the Sandy Springs Marta station.
"Having developed both the Perimeter Place office building and the Internet Securities Systems corporate headquarters across the street from this site, Griffin is familiar with the advantages this site offers," says Griffin senior vice president Kirk Demetrops.
He calls the Central Perimeter submarket "the economic center of Atlanta, and, within that submarket, we think the west side of Georgia 400 offers the best accessibility, both to the submarket and to other areas in the city."
Additionally, Demetrops says the site is equidistant from the commercial areas of Perimeter Mall and Downtown Sandy Springs. "This offers the opportunity to easily access those areas when needed but avoid them during high-traffic times," the developer says.
Griffin is partnering with a local homebuilder on the construction of the condo units. Demetrops expects the first phase of the office/retail and residential to be available in late 2005.
Marc Fritz, another Griffin senior vice president, calls NorthPlace "unique to the market in several aspects." He says the project "incorporates two medium-size office buildings rather than one large building and includes true ground-level, exterior-entrance retail on the first floor of each building."
Fritz anticipates the two office buildings "should appeal to smaller corporate users wanting their own headquarters facility with the benefits of excellent exposure to GA 400, convenient access to onsite retail amenities and adjacent, unique residential product for their employees."
Fritz says the regulatory hurdles for the development were complex and required approval from both the Atlanta Regional Commission and the Georgia Regional Transportation Authority.
"While NorthPlace is not located in the nearby Sandy Springs Zoning Overlay District, Griffin intends to substantially comply with the plan's requirements for streetscape, landscape, architecture, lighting and signage," Fritz says.
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