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Stirling Eyes Statewide Market

HEATHROW, FL-Stirling International Realty founder and owner Roger Soderstrom hires David L. Bass to beef up the firm's regional division which is shooting for $125 million in property sales and leasing transactions this year.

By Alex Finkelstein | Updated on April 20, 2004

HEATHROW, FL-Stirling International Realty, until now a locally based, 12-year-old single-family and multifamily brokerage, is training its sights on the statewide commercial market, hoping to capture new market share as the economy improves.

To orchestrate that effort, Stirling founder and owner Roger Soderstrom has recruited David L. Bass, a 20-year-commercial real estate professional to manage the firm’s commercial division. Bass comes to Stirling from the Winter Park, FL office of New York-based Brown, Harris, Stevens where he negotiated sales of $30 million last year.

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