Working with project architect, Ismael Levya, Starck will turn the former Equitable Trust Building, which served as headquarters of JPMorgan & Co, into 326 residential condominiums that are expected to list from approximately $335,000 to $3.5 million and will house a combination of studio, one-, two- and three-bedroom units. Starck is introducing his YOO design concept--which focuses on creating modern living spaces that reflect and complement an individual's lifestyle choices--to the area. Occupancy is slated for summer 2005.

Amenities include a lap pool, squash court, basketball court, a yoga and Pilates studio and weight-training room, steam room as well as a business center and children's playroom. There will also be a screening area and the only private bowling alley in Manhattan.

For now, 23 Wall St. will serve as a sales office, but the joint venture is in discussions with various entities such as a university or hotel to take over the space. The site also features an as-yet-to-be determined retail component of approximately 10,000 sf.