Maybe a rose by any other name would smell as sweet, but a class A building wrongly labeled could have a major impact on capital flows. Sound unlikely? Ask Tom Bisacquino, president of the Washington, DC-based National Association of Office and Industrial Properties. In addition to its other activities, Bisacquino’s group has for the past four years been trying to nail down a standard lexicon of basic office development and leasing terms, a set of guides applicable to assets in markets across the country. It’s more than a matter of semantics, Bisacquino argued in a recent exclusive interview with GlobeSt.com. It’s a matter of investors understanding target markets, a major factor in their ability and willingness to buy into the sector, and of driving more capital to often overlooked B locales. It’s ultimately a question of standardization, key in this era of transparency, which also means that the lexicon’s adoption by the industry could mean another nail in the coffin of the lone gunslinger. Read on:

GlobeSt.com: What are you hoping to gain by creating a standardized lexicon?

Bisacquino: We believe it adds credibility to the industry and increases both liquidity and capital flow.

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