Cross said the Jets are negotiating with the MTA over the pricing for air rights and that the Jets organization has commissioned Cushman & Wakefield to appraise those rights. "If you want economic activity, economic activity brings people. The economics of football are extraordinary."

The refurbishment of the Jacob Javits Convention Center and the proposed New York Sports and Convention Center will "dovetail" with each other, Cross said. The plan for the corridor is part of the larger 40-year initiative for the Hudson Yards area, which extends from West 28th Street on the south, Eighth Avenue on the east, West 42nd Street on the north and the Hudson River on the west. A key element of the plan call for the expansion of the No. 7 subway line. Cross said the area could not be valued until the infrastructure is in place, while Boyle said if the West Side plan does not go through, the number of riders on the No. 7 line will be "puny."

The expansion of Javits would nearly double the amount of exhibition space, add a luxury hotel and ballroom and bring as much as $2 billion of economic activity and 25,000 jobs to the city, Boyle said. He is hopeful that the upcoming state legislature will pass a bill that will speed up the process. Boyle noted that currently the center "turns away" more trade show than they can book due to a lack of space. "We'll have no trouble filling the building."