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City Hopes Signs Work as Magnet to Downtown

HOWELL, MI-City leaders hope new signs around the city will bring new shoppers to their Downtown retail district. The costs include $80,000 for the signs and $30,000 for a consultant.

By Dan Heaton | Updated on September 23, 2004

HOWELL, MI-The city hopes a vibrant array of $80,000 burgundy signs will lure more business Downtown. The signage upgrades are the brainchild of a consultant hired to design the signage, which mirrors the shape of windows on the city’s historic buildings downtown.

Earlier this year, the Downtown Development Authority authorized $30,000 for the consultant’s work. The result: signage with burgundy backgrounds, rust-colored accents and white lettering that vary in size and message from welcome signs, public parking signs, pedestrian maps and directional signs for motorists. The cost to create about 60 signs is estimated at $80,000, with the signs to be erected next summer, city officials say.

Howell’s DDA is determining locations for the signs, which will direct people to the St. Joseph Mercy Livingston hospital, the Howell Carnegie District Library, the school complex, the judicial center, the industrial park and Tanger Outlet Center in Howell Township.

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