The franchise business includes 236 US Haagen-Dazs Ice Cream Shops independently owned and operated by franchisees. Dreyer's hopes to continue the "strong franchisee/franchisor relationship in place," says Eric Shellenback, food service VP and division manager for Dreyer's, and the new president of The Haagen-Dazs Shoppe Co.
Golden Valley, MN-based General Mills still owns the Haagen-Dazs brand and the rights to sell it outside the U.S. and Canada. Last June, Dreyer's obtained a license for the Haagen-Dazs brand in the US when it combined with Nestle Ice Cream Co. With that license, Dreyer's also obtained the ice cream supply contract to The Haagen-Dazs Shoppe Co.
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