Though most of the retailer's stores are in the Northeast, the company has a presence in 17 of the country's top 20 MSA's, Bialow says. "Now we're spread throughout the whole East Coast, from the Boston metropolitan area down to Florida," he says. "We've really become a national retailer."

Next year, Bialow predicts, Vitamin Shoppe will have signed leases in 45 of the top 50 MSA's. The company is moving into Denver; Las Vegas; Portland, OR; Salt Lake City and Seattle and is looking for stand-alone stores, as well as vacancies in power and strip centers. Last year the company entered California and Texas. The company's units average 4,000 sf.

Vitamin Shoppe was founded in 1977 and opened its first unit in New York City. Its stores carry 25,000 items from 400 brand names as well as company-branded goods.