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Raving Brands' Rollout

ATLANTA-Raving Brands, one of the country's fastest growing restaurant companies, is planning an aggressive expansion for its fast-casual concepts.

By Jennifer D. Duell | Updated on October 22, 2004

ATLANTA-Later this year, residents across the nation will get a taste of a new fast-casual restaurant concept–Doc Green’s Gourmet Salads–part of locally based Raving Brands, one of the country’s fastest growing restaurant companies. By the end of the year, Raving Brands expects to have more than 100 Doc Green’s franchisees signed.

But Doc Green’s is just one of the company’s concepts. Raving Brands’ restaurant portfolio also includes Moe’s Southwest Grill, Mama Fu’s Asian House, Planet Smoothie and PJ’s Coffee…and, the company plans to introduce two more concepts in 2005, including Bonehead’s Seafood.

“We’re going through the planning process right now for 2005 to 2010,” Darin Kraetsch, vice president of real estate for Raving Brands, tells GSR, “and between all seven concepts we think we will have as many as 2,000 restaurants nationwide by the end of the decade.” Raving Brands now has 850 franchise locations in the US.

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