For a complete, in-depth look at Perot's plans, visit GlobeSt.com.

DALLAS-With more than advertising revenue at stake, Ross Perot Jr. is betting on the best-of-the-breed of high-definition LED to spread the word near and far that Victory Plaza is Dallas' place to be.

"The investment in the technology will be as much as the buildings themselves," Jonas Woods, president of Hillwood Capital, tells GSR. The pair of four-story, mixed-use buildings flanking the street in front of American Airlines Center will sport 10 LED panels, with more pizzazz than the Coca-Cola sign in Times Square, he says, and an advanced directional sound system with invisible zones so continuous-feed messages ring loud and clear.

Victory Media Network, the name for now, will be the gatekeeper for the LED kingdom and whatever else evolves from the play. "Unlike Times Square, where the LED signs are controlled by disparate groups, this will be controlled by one group," Woods says. "We will have the ability to create really dynamic messages and impressions...and to dominate the message to the consumer."