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New Frontiers for Subway

MILFORD, CT-The behemoth sandwich chain isn't shy about opening new shops in unorthodox locations.

By Dees Stribling | Updated on November 07, 2004

MILFORD, CT-For a chain the size of Subway, which currently has about 18,000 locations in the United States and a total of about 22,000 worldwide, the question is often, Where next? The answer is often, Not where you’d expect.

In September 2004, the sandwich, salad and wrap chain opened 175 new restaurants, a fairly typical number of openings in any given month. Many of them were in “traditional” locations, such as strip centers, outlots and street corners. But if you happened to want a Subway sandwich and you happened to have just finished working out at the Louisiana Athletic Club in Pineville, LA, you’d be in luck. That was one of the non-traditional locations that Subway opened in September.

“The company has been opening restaurants in non-traditional sites for several years now,” Les Winograd, a spokesman for the sandwich giant, told GSR. “It’s an integral part of our growth strategy. It’s a way of going to where customers go, of being more convenient.”

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