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Staples Aims at Chicago

FRAMINGHAM, MA-Fresh with good third-quarter numbers, the office supply megamerchant puts its plans to enter the Chicago market into high gear.

By Dees Stribling | Updated on November 16, 2004

FRAMINGHAM, MA-Staples has seen its immediate future, and it’s in Chicago. At least, that’s the next major U.S. market that the office supply chain plans to enter, beginning in the first quarter of 2005 and rolling out throughout the year.

“Chicago is under-penetrated and underserved by office superstores,” said Michael Miles, COO of Staples, during Tuesday’s third-quarter conference call. “We plan to open about 20 stores in the market in 2005, starting in the first quarter.”

By entering the Chicago market, Staples will be going toe-to-toe with Office Depot, the dominant player in the area–which also happens to be opening new stores in Staple’s home turf of New England and elsewhere in the eastern United States. “Our team is fired up to go after that market aggressively,” added Staples CEO Ron Sargent, referring to the foray into the Chicago area.

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