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STERLING HEIGHTS, MI-The corner of 15 Mile Road and Van Dyke will be getting a new 20-screen cinema in 2005 as part of a $250-million redevelopment project planned by two local builders. The former Showcase Cinema on the northeast corner of the intersection will be demolished to make way for a new cinema, a retail center and restaurants.
The property is being developed by an investment and development company, Market Place Properties, owned by Gary Roncelli and Guy Rizzo, both long-time developers in and around Macomb County. The same developers constructed the original five-screen Showcase Cinema that opened on that same corner in 1974.
The centerpiece of the new development will be a 20-screen cinema complex to be operated by Oak Park-based MJR Theatres. MJR also operates the recently expanded Chesterfield Crossing Cinema in Chesterfield Township.
Mike Mihalich, president and owner of MJR, says the new 81,000-sf cinema will have seating capacity for 4,200 and all the latest amenities. "This new theater will have digital sound, large curved screens and high-back rocking chairs with loveseat-type armrests," he says. All of the auditoriums will have stadium-style seating.
"We are presenting our plans to the city now," says Hank Riberas, director of real estate for Roncelli and Rizzo. In addition to the new theater, the project calls for:
- An additional 21,500 sf of retail space to be added to an existing retail strip that includes a Target store, a new Standard Federal Bank and a Ruby Tuesday restaurant. Part of the new space is already preleased to BoRics, Authorized Cellular and Baja Fresh.
- Construction of 125 condos, which are expected to start in price just below $200,000.
- Construction of another 40,000-plus sf of retail/dining space that will front 15 Mile Road.
Riberas says he would expect the new theater to open around Thanksgiving 2005. He says the condos would be under construction at about the same time as the theater, once the city permits are in place.
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