What’s in a name, you ask? Plenty, says Christopher Smith of Charlotte, NC-based Allegiance Realty. It’s all about brand identity, he says as he rechristens and then kicks his American Property Global Partners into national mode. The new shingle is the last piece of a growing push toward a national acquisitions strategy Smith has been nurturing for years, and a greater focus than ever on value-added plays. The strategy has paid off to date, and Allegiance boasts a portfolio of some 1.7 million sf of office and some 1,200 hotel rooms–the two spheres in which the firm revolves. He sat down with GlobeSt.com recently to talk about the name change–and, more important–the strategy behind it.

GlobeSt.com: There are cosmetic changes and then there is the meat behind them. Where’s the beef?

Smith: Our focus became more on acquiring value-added office and hotels, while before it was more driven by location. Also, my whole focus for the past eight years has been on private equity.

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