NRF: Most Holiday Buying Done

WASHINGTON DC-After a big push to stores over the last week, the average consumer has completed 81.9% of their holiday shopping, according to a National Retail Federation survey conducted by BIGresearch. Shoppers have spent an average of $511.77 on holiday gifts this year.

“Retailers know that the holiday season is far from over,” said Tracy Mullin, President and CEO of the NRF, in a statement. “With Christmas falling at the end of the week and many offices closed on Christmas Eve, consumers have extra incentive to procrastinate this year.”

The survey predicts that up to 20% of holiday shopping will occur this week. In addition, about 10% of holiday sales will take place the week after Christmas, when many people redeem gift cards at stores.