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American Eagle Hires For Chain

WARRENDALE, PA-The company's new concept could grow into a major chain, analyst says.

By Ian Ritter | Updated on January 07, 2005

WARRENDALE, PA-Another major specialty apparel retailer is gearing up to launch a new concept. American Eagle Outfitters has hired two executives formerly at competitor Abercrombie & Fitch to launch the chain, which analysts say will likely turn into a major rollout.

American Eagle has released few details about the new chain, but analysts say the company, whose namesake stores target 15- to 25-year-olds, is going after an older demographic. That could put the yet-to-be named chain in competition with Abercrombie & Fitch’s newly-launched Ruehl stores and a concept that Gap Inc. plans to launch, which is expected to target women in their 30s and is also not yet named.

“Pursuing our next concept is key to our long-term growth strategy, and our vision of being a dominant, multi-brand lifestyle retailer,” said American Eagle Outfitters’ CEO, Jim O’Donnell in a statement. “We have created a unique concept that fits a real void in the current marketplace, and is complimentary to the American Eagle brand.”

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