Choice Hotels Introduces New Hotel Brand

SILVER SPRING, MD-Beginning the New Year with a new project, Choice Hotels International has announced the launching of a new hotel brand, Cambria Suites. The Suburban Maryland-headquartered lodging franchisor will open up new properties under the Cambria Suites flag that will provide a “lower-upscale” environment aimed at the business traveler set.

“Domestic and international travel is on the rise, and corporations are loosening the purse strings of travel budgets, which have led to occupancy increases in most major US markets,” Marcus & Millichap’s most recent Hospitality Research Report concludes; the study estimates that there will be a 150 basis point increase in occupancy for 2005.

Cambria Suites will be a step up from the typical extended-stay property. The hotels will feature 100 to 150 guestrooms, with each suite providing such added amenities as designated living/work rooms and bedrooms, high quality linens and plasma televisions. “The appeal of Cambria Suites is that it more than satisfies the needs of traditional travelers while also catering to multi-tasking, active, experiential travelers who will appreciate the brand’s contemporary styling and its functional attributes,” says Choice Hotels CEO Charles A. Ledsinger Jr.