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Retail Brand's Growth Trajectory

ALLENTOWN, PA-The new Retail Brand Group aims to grow its fast-casual brands aggressively.

By Jennifer D. Duell | Updated on February 01, 2005

ALLENTOWN, PA-A former division of Sodexho USA hasstruck out on its own and plans to open as many as 250new restaurants in strip centers and other traditionalretail locations over the next 12 to 15 months.The Retail Brand Group LLC, which owns eightfast-casual brands such as Pandini’s, Sub Connectionand Jazzman’s Café, currently operates 375 restaurantsin campus, corporate and health-care locations acrossthe nation. The group’s brands have enjoyed close to200% growth since 2001.

“The majority of our focus is to find qualityfranchisees to leverage our brands,” RBG PresidentDamon Liever tells GSR. “We’re trying to expand all ofour brands aggressively.” He notes that the company’sstrongest brand is Jazzman’s Café, which is acoffeehouse concept that was a 2004 Hot ConceptsWinner. “But, we’re not looking at Jazzman as the onlyone that we will focus on,” he contends.

Liever, who boasts a background in chain restaurantmanagement, having spent time at Louisville, KY-basedYum! Brands, believes that RBG’s expansion into moretraditional retail centers is a natural evolution fromits existing locations. “All the work that you have todo to develop the brand, we are doing that already,”he says. “To take it to the next step is to go intomore traditional settings on the street.”

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