Search
 

Brueggers Goes to Lunch

BURLINGTON, VT-The introduction of new lunch items seems to be paying off for the bagel chain.

By Dees Stribling | Updated on February 07, 2005

BURLINGTON, VT-Bruegger’s Enterprises, the nation’s number-two bagel purveyor after Einstein Bros., has reported decent fourth-quarter same-store sales: 2.8% growth in Q4 2004 at company locations, and 1.8% system-wide, compared with Q4 2003. For the entire 2004 fiscal year, same-store sales increased 1.5% for the company and 1% for the system. Bruegger’s gross sales reached $153.2 million in 2004.

“In 2004, we completed a relaunch of the brand with a newly designed bakery and an expanded menu offering more choices, including salads, wraps and stone-hearth bread,” says Bruegger’s CEO James Greco, who bought the privately held company in partnership with investment firm Sun Capital Partners in 2003. “In addition, we executed a new commitment to franchise recruitment as part of our plan for company growth.”

The addition of new menu items is regarded as Bruegger’s strategy for attracting lunch-time patrons, thus competing more directly with Brinker’s Corner Bakery, Panera Bread and other QSR sandwich shops.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.