The new executive committee is made up of president Todd Payne (Goodfellow Ashmore in Danbury, CT); vice president David Bruce (the C. Chase Co. in Minneapolis); treasurer John Bitzer (Bitzer Real Estate Partners in Denver); and secretary Ray Baker (CPS in Santa Clara, CA).
Corfac enters 2005 with $8.4 billion in total volume and some 48 firms in 63 markets in its membership roster. Payne states that it is his goal to grow that number by an additional "10% this year." That growth, he says, will come through a number of initiatives, not the least of which is stepped up branding/marketing campaign that builds on the groundwork the affiliation has laid over the past 18 months, groundwork headed by Payne. (In that time, he reports, nearly 85% of the member firms adapted Corfac in their logos.)
Also included in that push, says Payne, is more and tighter communication among members and more regional conferences to help foster that communication. Four regional conferences are being planned for 2005.
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John Salustri
John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of GlobeSt.com, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.
