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Ups and Downs for Wendy's

DUBLIN, OH-Tim Hortons bagged strong comp increases in Q4, but the Wendy's brand and Baja Fresh did poorly.

By Dees Stribling | Updated on February 17, 2005

DUBLIN, OH-Only one of the three major restaurant brands owned and operated by Wendy’s International Inc., the mostly Canadian chain Tim Hortons, turned in strong same-store sales growth in the company’s fourth fiscal quarter in 2004 (ended Jan. 2), while Wendy’s itself and the company’s Baja Fresh concept slipped into negative same-store sales territory.

The numbers for Q4 2004 compared with the same quarter in 2003 were: Tim Hortons (Canada), up 6.6%; Tim Hortons (US), up 9.1%; Wendy’s (company owned), down 4.3%; Wendy’s, franchisee, down 4%; and Baha Fresh, down 6.1%.

For fiscal 2004, things were better for the Wendy’s brand. Compared with 2003, its same-store sales were up at Wendy’s company stores by 2.9%, and up at its franchisees by 1.8%. Baja Fresh’s 2004 comps slipped 6.3%.

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