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Windward Commercial Joins SVN Network

SAN FRANCISCO-Sperry Van Ness gains another affiliate in the San Francisco Bay area by locking arms with David Warden's retail investment brokerage company, Windward Commercial.

By Brian K. Miller | Updated on February 28, 2005

SAN FRANCISCO-Long-time broker David Warden has aligned his company with the Sperry Van Ness real estate investment brokerage network as part of a plan to better serve his clients and generate more revenue in the process. Warden owns and operates Windward Commercial, a one-man shop specializing in retail investment sales. The company is based out of Half Moon Bay, CA, which is located on the coast about 30 miles south of here.During his 25 years in the business in the metro area, Warden has completed over 800 transactions, including $100 million in tax-deferred exchanges. As part of the affiliation Warden has changed the name of his company to SVN/Windward Commercial and will pay SVN a percentage of his revenue. Typically it’s an 80-20 split for the first $100,000, a 90-10 split for the next $100,000 and a 95-5 split for anything beyond that.For Warden, the affiliation will assist in his marketing efforts and hopefully drive more business to his door. “I’ve already been marketing nationally, but a national affiliation brand name is going to be a very useful tool,” he tells GlobeSt.com. “It’s the best of both worlds; I have the benefit of a national affiliation but I still own my own shop.”For SVN, which has grown its member firms from nine to 100 in the past few years, the affiliation further expands its reach in the Bay Area. “We try to award to the top 20% in the market,” says a company source. SVN now has 19 senior advisors (brokers) working under its name in the greater Bay Area, including six in San Francisco and the East Bay, three of which specialize in retail.

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