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Site Selection: Art or Science?

INDIANAPOLIS-ICSC Dispatch: A retail panel grapples with exactly what site selection means, and how retailers can improve their strategies.

By Dees Stribling | Updated on March 09, 2005

INDIANAPOLIS-Can retailers live by data alone, or does gut feeling have a place in the site selection process? Four retail experts—each from different segments of the business—took up that question during a panel discussion at the International Council of Shopping Centers Idea Exchange here on Wednesday, “Site Selection: Art or Science?”

It’s a complicated question, but the consensus of the panel was that site selection is both art and science. The trick for retailers is to know when to apply data, and when to listen to their gut feelings.

C. David Zoba, president and COO of Indianapolis-based Premier Properties, moderated the panel, which was held at a crowded ballroom at the downtown Indianapolis Marriott. Formerly a real estate executive with Galyan’s and the Limited, he kicked off the panel by noting the difference between a landlord’s and a tenant’s perception of time, when it comes to the site selection process. “Time is on the tenant’s side,” he said. “For the landlord, the meter is always ticking.”

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