The agreement between Rezidor SAS and Carlson specifies that Rezidor manage Carlson Hotel brands in Europe, the Middle East and Africa. These brands have included Radisson SAS, Park Inn, Regent International Hotels and Country Inns & Suites.
Rezidor SAS first signed a deal with Carlson in 1994 for the first-class Radisson brand. The combined brand, Radisson SAS, that was created from that master franchise agreement has been the vehicle that has turned Rezidor SAS into one of the fastest growing hotel management companies.
The success of this initial Radisson SAS partnership led Rezidor SAS and Carlson to sign a further multi-brand MFA agreement in 2002 that added three other Carlson brands to the Rezidor SAS portfolio--Regent, Park Inn and Country Inns & Suites.
Since then, the high volume mid-market brand Park Inn has grown from scratch to more than 60 properties in just two years while also facilitating the re-launch of the luxury brand Regent, with Rezidor SAS adding two new landmark hotels, in Berlin and Zagreb, to the global Regent portfolio. As a result Rezidor SAS has grown from 29 Radisson SAS hotels in 1994 to 245 hotels open or under development.
This new deal, which is pending regulatory approval and is expected to take place in the first half of 2005, has an option for Rezidor SAS to use the Carlson brands to 2052, an increase of 20 years on the previous agreement. It will now bring the two companies closer together and allow for stronger brand alignment on a global basis.
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