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42,827-SF HQ Lease Lands Naming Rights

PHOENIX-Security Title Agency will rechristen the class A building to Security Title Plaza after signing a five-year lease for the class A office space. The firm plans to pull four offices under one roof with the mid-May move.

By Jennifer D. Duell | Updated on March 24, 2005

PHOENIX-Security Title Agency has signed a five-year lease for 42,827 sf of class A office space. The headquarters pact also delivers naming rights to a 208,481-sf, 12-story building along Central Avenue.

The 3636 N. Central Ave. building will now be known as Security Title Plaza; its former moniker was One Columbus Plaza. “The branding and identity that the building name offers was very important in getting the deal done,” says Peter Neiman, a marketing associate with Colliers International Inc.’s local office. He, Phil Breidenback and Amy Whatley represented the building owner, La Jolla, CA-based Equus Realty Advisors LLC. Security Title was represented in the deal by Hans Miller and Tom Imparato with Orion Realty Group of Los Angeles.

Neiman tells GlobeSt.com that Security Title, a subsidiary of Fidelity National Financial, is consolidating four offices into Security Title Plaza. The company, leasing the same amount of space as it now occupies, will take over the entire second and third floors and part of the street-level floor. The move is set for mid-May.

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