Many of today's CEOs are celebrities rather than leaders, spokesmen rather than representatives.

Last month's article highlighted what I believe is happening in the real estate market and the economy at large and how these factors are affecting the real estate outsourcing business. The biggest change I see coming is change itself, and over the next few months, I'm going to tackle various subjects that I feel will help the corporate real estate professional prepare for the changes we face.

Key among these issues is worker loyalty: How to win it, keep it and embed it in your employees. We are all aware that the human growth process begins at the cellular level. Likewise, aging and decline begin at the cellular level. Moreover, diseases such as cancer take hold at the cellular level--especially during stages such as aging and decline. The reason I'm making these biological references is that I believe employee loyalty has eroded over the past 20 years for these very same reasons. Loyalty to me is and has always been a function of what is taking place at the most basic level in the organization. How then, to boost worker loyalty?

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