Ian Ritter is national online editor for GlobeSt.com/RETAIL.

INDIANAPOLIS-Chelsea Property Group, the outlet center division of mall owner Simon Property Group, has formed a joint venture alliance with Seoul, South Korea-based retail developer Shinsegae, to build upscale centers in that country. They plan to start building a center in the Greater Seoul area, details of which will be released in the coming months.

Shinsegae will manage the entitlement process, development and construction of the South Korean centers, while Simon will operate, lease, market and design the developments. The Seoul-based venture formed by the developers is called Shinsegae Chelsea, and the two companies will each have a 50% stake in the centers they build.

Chelsea already has experience in Asia. The division has opened five centers in that country. Most recently it opened the $44-million, 178,000-sf Toki Premium Outlets last month, near the City of Nagoya.

Developing centers in South Korea should be similar to Chelsea's experiences in Japan, Leslie Chao, the division's president, tells GlobeSt.com. "Brand awareness in Korea is very similar to what it is in Japan," he says. "People are very interested in upscale international brand names." The centers will also be the same size as the developments in Japan, at 200,000 sf initially with the option to expand from 50% to 100%.

One difference between the markets is that Japan has more major cities, whereas most of South Korea's population is centered around Seoul, Chao says. Shinsegae Chelsea will likely build three to four centers in the country, he adds.

Beyond Japan and South Korea, Chelsea plans to build additional Asian developments. Chelsea is close to opening an office in Hong Kong, Chao says.

Simon's South Korean venture follows news earlier this month that Bloomfield Hills, MI-based mall owner Taubman Centers started a new division, Taubman Asia. The move comes after Taubman preliminarily agreed, in November, to develop the retail portion of New Songdon City, a 1,500-acre site, that is planned to include 10 million sf of retail, 50 million sf of offices and 30 million sf of residential space.

Matthew Ostrower, a retail REIT analyst at Morgan Stanley, says international developments can be risky because of a lack of familiarity with overseas markets, reliance on joint-venture partners and other factors. But many US developers have recently had success with such developments. "They're risky, but they offer returns if they're successful," Ostrower says. "Generally, it seems like Chelsea's foreign investments have generated enormous returns." He predicts more foreign developments by US shopping center owners in the future.

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