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Norris Beggs & Simpson Puts NAI First

PORTLAND-Twenty-three years after becoming an affiliate of the international real estate services network, the 73-year-old regional real estate company's brokerage and property management division adds its global partner to the company name and logo with an expectation that it will attract additional business.

By Brian K. Miller | Updated on April 22, 2005

PORTLAND-Low key about its 23-year-old partnership with New America International, the venerable local brokerage firm Norris, Beggs & Simpson has decided to hop on the globalization bandwagon and prominently add the international network’s acronym to its name and logo. The change will filter through its various marketing materials over the next couple of months.H. Roger Qualman, an executive vice president with NBS, tells GlobeSt.com that the company even though receptionists have answered its phones “NAI Norris Beggs & Simpson” since the partnership began, company executives believes that bringing its marketing materials in line with that will drive more business to its front door. “We actually do believe it will generate more revenue,” he says “The experience around the world is that changing from the local look to the branded look brings greater recognition that you are able to do business around the country and around the world.” NAI is a network of some 3500 professionals in more than 300 markets and 40 countries worldwide. NBS Commercial Real Estate Services was founded in 1932 and has been part of NAI Global network since 1982. As part of the new branding, NBS is changing the color in its logo from yellow to NAI red. The new color also will be used for non-NAI affiliated business units, which include Norris Beggs & Simpson Real Estate Services, a financial services firm, and NBS Real Estate Capital, a private equity fund.”Commercial real estate has changed significantly since we first opened our doors …,” says NBS president J. Clayton Hering. “The business was much more localized with local businesses buying local properties. Today, globalization has cracked the market wide open. By better promoting our partnership and worldwide reach, we can maximize the opportunities for our clients.”

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