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De La Hoya Eyes $100M in Urban Projects

LOS ANGELES-Boxer Oscar De La Hoya and John Long of Highridge Partners form Golden Boy Partners with plans to invest $100 million in urban projects in California over the next three years.

By Amanda Paxson | Updated on April 28, 2005

LOS ANGELES-Middleweight champion boxer Oscar De La Hoya, president of Golden Boy Enterprises, and John Long of Highridge Partners have teamed up to form Golden Boy Partners, a company that will focus on revitalization and redevelopment of urban Latino communities. The announcement was made at a press conference yesterday at the Golden Boy Enterprises’ corporate office building Downtown.

Golden Boy Partners plan to invest $100 million into blighted areas throughout Los Angeles and other urban strongholds such as San Francisco, according to De La Hoya. This is the first partnership between De La Hoya and Long, who say they have been working on starting the business for almost a year and share similar upbringings.

“We want to see our kids riding bicycles in the streets again and feeling safe,” said De La Hoya, who grew up in East Los Angeles. “We want to make sure these communities are places that people want to be in.”

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