SANTA CRUZ, CA-Western Hotel Properties recently closed on $22 million in first mortgage financing for the Coast Santa Cruz Hotel. The 10-story, 163-room property is the only full-service property that sits directly on the beach in Santa Cruz, which draws 3 million visitors annually. Located adjacent to the Santa Cruz Municipal Wharf and boardwalk, Coast Santa Cruz Hotel has an average occupancy in the high 60% range and is fully occupied in the summertime. The average daily rate is about $170. “One of the reasons it does not fly a major flag is it doesn’t need to,” Elliott Eichner tells GlobeSt.com. “It does so much business by word of mouth.” Eichner is a principal of Sonnenblick-Eichner Company, which arranged the loan.According to published reports, Western Hotel Properties had planned to raze the hotel and construct a new 260-room hotel along with a conference center and parking structure on the property, but shelved their plans in the face of strong opposition. The City of Santa Cruz in January committed to issuing $30-million in bonds to build the garage and conference center and lease it to Western Hotel Properties. The proposed project was headed to referendum later this year.

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