Analysts See Low April Sales

NEW YORK CITY-Analysts predict that April sales could be at the low end of what retailers had forecast due to tough comparisons to last year’s performance, unfavorable weather among other factors, they say in reports issued this week. Most major retailers will report April sales on Thursday.

Cooler weather at the beginning and end of the month in the Northeast and Midwest cut down store traffic, according to a Lehman Brothers report authored by analyst Jeff Black. But those conditions were still better than the previous month, it said. “The erratic spring weather continues to play havoc sporadically, but overall, weather trends have been much more favorable.”

Black predicts that American Eagle Outfitters and Ross Stores will both have strong months. He forecasts a 22% same-store sales jump for American Eagle because of its “vibrant colors and trend-right bohemian embellishments” and a 3% increase for Ross because “the company is benefiting from better product flow.” Three chains that Black says will have negative same-store sales results are Ann Taylor, Gap and Limited.