GE Keeps Slow and Steady Pace

NEW YORK CITY-GE Commercial Finance Real Estate is on target to meet it goals for the year “prudently,” Ed Coco, manager, east region, tells GlobeSt.com. Part of that strategy includes adding key players here and in Washington, DC as well as new programs. “We have a long-term platform to grow the business prudently. We believe we can still rise and grow in a very competitive market.”

Coco adds that the company has “traditionally been a vanilla lender and is looking to expand its CMBS business.” The firm strategically aligns with key clients and develops the relationship over time.

The firm brought on six executives within the New York office of the North America Debt group, which now totals 12. Coco says he doesn’t need headhunters because he keeps his eyes on people within and without the company and waits until the right program is in place for the right people. Coco tells GlobeSt.com exclusively of new additions in the Washington, DC office, which has more than doubled its sales volume. “We’re both developing young people into top producers and adding those in senior roles who can hit the ground running.”