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TCN Ramps Up Branding Effort

NEW YORK CITY-Expect to hear a lot more from TCN Worldwide in coming months. The networking association is mounting a major branding effort for potential clients and looking to increase awareness of the benefits of membership to individual brokers around the country.

By John Salustri | Updated on May 27, 2005

NEW YORK CITY-TCN Worldwide, the Dallas-based affiliation, is looking to hike its public presence. In a recent interview, chairman Neil H. Siderow, who is also senior partner at locally based Murray Hill Properties/TCN, mapped out the programs designed to achieve that public—and internal–awareness.

With some 44 member organizations in more than 200 worldwide markets, Siderow says, TCN’s “financial platform has been built.” And while new members are always welcome, the push now is to increase the awareness of the group throughout its global market area. “So now we’re concentrating on shifting our energies from building TCN through affiliates to driving more business through the system.”

How? Advertising, says Siderow, who explains that the group has hired an advertising firm that is currently rolling out a series of ads for use by all members. Seven ads in all are expected to roll out through what could be a two-year campaign, Siderow states. The ads will provide a unity of message throughout the various markets with only the local company logo changing from market to market.

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