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NEW YORK CITY-The newly crafted joint venture between locally based Cushman & Wakefield and sports retailer Orvis Co. is more than a pastime. At a press conference today filling in the details of the 50/50 joint venture, principals of both firms revealed that they see a potential $10-billion market unfolding before them and the opportunity to brand a niche that heretofore has remained “fragmented.”

As GlobeSt.com reported this morning, the two firms have entered into a joint venture to market ranch and recreational properties through a marriage of C&W’s brokerage capabilities and Orvis’ retail client list. What sets the initiative apart–other than its potential size, the executives said–is the global reach.

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