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McDonald's US May Sales Up

OAK BROOK, IL-McDonald's Corp. reports an increase in domestic sales, while Europe, Asia/Pacific, Middle East and Africa lag.

By Dana Dubriwny | Updated on June 08, 2005

OAK BROOK, IL-McDonald’s Corp. reports that global sales for McDonald’s restaurants increased 5.9% in May. US comparable sales were up 4.2% for the month, which were driven by expanded menu items like the Fruit & Walnut Premium Salad and more convenient service hours.In Europe, comparable sales declined 1.4% in May. “In Europe, the business climate remains challenging in the United Kingdom and Germany,” McDonald’s CEO Jim Skinner says. “In Germany, our aggressive action plan is beginning to gain traction with customers responding to relevant menu offerings like the popular Big Tasty hamburger and our Ein Mal Eins branded affordability platform, which features 11 items for 1 euro each.”

Helping to increase performance in Europe, Denis Hennequin, executive vice president, McDonald’s Europe, has been promoted to president of McDonald’s Europe effective July 1, 2005. Hennequin will succeed Russ Smyth, 48, who has decided to leave McDonald’s after 21 years with the company.

In Asia/Pacific, Middle East and Africa comparable sales were down 0.6%, as positive results in Australia were negatively offset by performance in Japan. Overall, worldwide same-store sales rose 1.8 % for the month. Global sales by company-owned and franchise McDonald’s restaurants rose 5.9% in May.For the year to date, the company reported a same-store sales increase of 4.9% in the US, 1.2% in Europe, and 3.5% in the Asia/Pacific, Middle East and Africa region. Global same-store sales for the year-to-date period were up 3.7%.

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