Search
 

Froots Boosts Franchises

HOLLYWOOD, FL-Healthy food and smoothie retailer Froots plans to open a total of 300 franchised stores in the next five years.

By Dana Dubriwny | Updated on June 27, 2005

HOLLYWOOD, FL-Jumping into and expanding on the smoothie and fruit-juice craze, Froots is planning for a major expansion across the US. With eight stores currently open, and 16 under contract development, the company plans to open a total of 300 stores in the next five years.

Chris Cavallo, president of Froots, tells GSR that the concept came from a longtime family friend and Froots vice president, David Lopez, who felt that the smoothie business was “going to explode.” Cavallo, who recently retired from a successful 20-year career in securities, provided the capital while Lopez handled the groundwork. The result was a business model to franchise the Froots name and menu, which offers an array of smoothies, salads and health food wraps.

Cavallo says Froots is able to easily compete against smoothie chains like Jamba Juice because the retailer offers an expanded menu and a list of options that reflect the stores’ locations. Southwest locations, for example, will offer spicy fare, while the Midwestern locations will serve hot soup during colder months.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.