The new Peters Billiards superstore will be three times the size of the current store, making it one of the three largest game room stores in the country. It is a good time to expand, given the popularity of home entertainment, says Greg Peterson, who's owned the store since 1972.
"In-home recreation is a retail category that is growing with no end in sight," he says. "Homeowners are spending more time at home with family and friends, which is driving the creation of more in-home entertaining spaces. Bonus rooms, in-home theatres and good, old-fashioned recreation rooms are becoming as standard as kitchens and bathrooms."
The store will be built over two years in two phases to provide uninterrupted business operations. The 16,000-sf first phase is projected to be complete in January 2006. Demolition of the current store will take place once the first phase is open, and that will clear the way for Peters to built the rest of it starting in February with the completion expected a half year later in September 2006.
Tina Wilcox, former head of the retail brand agency Fame, is working on the interior design, which will feature an entry with simulated green felt floors, bumpers on the walls and large-than-life-sized billiard balls.
The Minneapolis retail landmark is moving all of 27 feet to a new site that is about twice the size of the current site. The retailer purchased adjacent land from a neighboring business to make the site plan work.
The Minnesota Department of Transportation will take the current building by eminent domain next summer as part of its $240 million, four-year Crosstown Commons Reconstruction. A handful of private residences, service businesses and Peters Billiards, the only retailer affected, were notified in late 2003 that they would lose their locations by the middle of 2006.
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