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Gemstone Takes Helm of New Four-Star Hotel

SEDONA, AZ-The Park City, UT Gemstone Resorts International works out a three-year, renewable contract to mastermind the strategic positioning of the 77-room Sedona Rouge Hotel and Spa within the resort marketplace.

By Amy Wolff Sorter | Updated on August 23, 2005

SEDONA, AZ-Gemstone Resorts International LLC has landed a three-year contract to manage and strategically position the 77-room, four-star Sedona Rouge Hotel and Spa. The Park City, UT-based management company’s contract includes an option to renew in three-year intervals.

“All rooms aren’t even online yet,” says Jeff McIntyre, principal with Gemstone. “But the last couple of weekends, we’ve been full, an astonishing accomplishment for a brand-new hotel.” Sedona Rouge, which opened in June at 2250 W. Highway 89A, has room rates of $149 to $320 per night. The amenity package includes a fitness center, swimming pool and 5,800 sf of meeting and function space.

Gemstone’s role in managing the asset is that of an “active advisory capacity,” McIntyre tells GlobeSt.com. “We’re involved daily with the management there and do anything and everything we can right now to help them achieve strategic objectives they’ve crafted.”

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