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GAINESVILLE, VA-Developer Diversified Investment Associates LLC has broken ground on the Marque at Heritage Hunt, a 200-unit senior rental housing property. The multifamily project consists of a single four-story structure of four interconnected wings. Diversified will spend $30 million to complete the development.

Harkins Builders is the general contractor on the project. Located in the Virginia Piedmont community at 13550 Heathcote Blvd., the Marque sits off I-66 near Washington Dulles International Airport on a 12-acre parcel that Diversified acquired from Buchanan Partners.

"The baby-boom generation is rejecting traditional retirement options," says Diversified principal Louis Siegel. "No market-rate luxury rental option exists that is exclusively created for these affluent active adults. There are more than 160,000 Northern Virginia households that are age- and income-qualified for the Marque." The first units are scheduled to deliver next March.