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GlobeSt.com EXCLUSIVE: Advertising Firm Takes HQ Space at 850 Third Ave.

NEW YORK CITY-Advertising provider Titan Outdoor signs on for nearly 12,000 sf of office space at 850 Third Ave. The company plans to relocate 40 employees from its current offices at 540 Madison.

By Barbara Jarvie | Updated on August 30, 2005

NEW YORK CITY-In a relocation move that more than doubles its space, Titan Outdoor has inked a deal for 11,858 sf at 850 Third Ave., the so-called “Discovery Builiding.” The provider of outdoor and transit advertising signed a long-term deal and will move 40 employees from its current global headquarters at 540 Madison Ave.

The 563,000-sf Midtown-area asset, which has a unique “wedding-cake” design” is owned, leased and managed by Equity Office Trust. The site is now nearly 95% occupied. In July of 2004, Discovery Communications Inc., parent of the Discovery Channel, signed a 16-year commitment for 150,940 sf to become the anchor tenant. Though specifics of the Titan deal were not released, advertised rent for the site is $49 per sf.

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