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GlobeSt.com UPDATE: Ashforth Pacific Team Selected for Convention Hotel Project

PORTLAND-An evaluation committee recommends the City Council select the locally based company as the preferred developer for the nine-figure development across from the Oregon Convention Center. The final size, design and financing for the project are still up in the air.

By Brian K. Miller | Updated on September 07, 2005

PORTLAND-After 10 meetings over seven months, the Headquarters Hotel Evaluation Committee is recommending the development team of locally based Ashforth Pacific Inc. and Dallas based Garfield Traub Development be chosen as the preferred developer for a convention-focused hotel across from the recently expanded Oregon Convention Center in the Lloyd District. The Portland Development Commission, the city’s urban renewal agency, is expected to vote on a preferred developer in mid October following three public meetings on the topic, the first of which will be held Sept. 14.

The Ashforth Pacific/Garfield Traub team’s $144-million proposal utilizes public financing and the city-assembled and owned land directly across from the Convention Center. The team envisions a 23-floor Westin hotel fronting Martin Luther King Jr. Blvd. that is transparent on three levels to expose the hotel’s activity to the Convention Center and the street. The project includes a light glass canopy covering a plaza at the corner of Martin Luther King Jr. Blvd. and Holladay St. The plaza space could be closed for the use of the OCC, and when not in use it could be open public space with seasonal retail activity.

Ashforth Pacific is a real estate owner and developer that owns most of the office buildings and developable land in Portland’s Lloyd District, including a full block immediately east of the two PDC blocks. According to its proposal, that block would hold the parking for the development as well as street-level retail and a residential tower.

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