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Williams-Sonoma Grows Chains

SAN FRANCISCO-Williams-Sonoma Inc. is focused on growing both its core brands and its new brands such as West Elm and Pottery Barn Teens.

By Jennifer D. Duell | Updated on September 15, 2005

SAN FRANCISCO-The executives at Williams-Sonoma Inc.always have a few new brand concepts in the hopper,according to Patrick Connolly, executive vicepresident and chief marketing officer, who spoke atThink Equity Partners’ 2005 Growth Conference.

The company’s four new brands—-Pottery Barn Teens, WestElm, Hold Everything and Williams-Sonoma Home–havethe ability to accelerate the company’s growth,Connolly said. They join the company’s core concepts–Pottery Barn, Pottery Barn Kids and Williams-Sonoma.

“We’re very, very busy with these new brands,”Connolly said, adding that the company would have beenhappy to see even two of the new concepts succeed.Instead, Pottery Barn Teen achieved $100 millionduring its first year of operations, while one of the12 West Elm stores is outperformed all of thecompany’s brands.

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