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GlobeSt.com UPDATE: Ups, Downs Seen in Field's Name Change

CHICAGO-One city business leader predicts "zero" fallout from the Marshall Field's name being replaced by Macy's, while a prominent retail expert predicts same-store sales could drop as much as 20% in the first year following the change.

By Mark Ruda | Updated on September 21, 2005

(For more retail coverage, click GlobeSt.com/RETAIL.)

CHICAGO-Federated Department Stores Inc.’s decision to replace the Marshall Field’s name with Macy’s could prove costly, at least one top retail expert believes. On the other hand, a long-time civic booster sees only upside in Macy’s branching into the market, albeit at the demise of the Marshall Field’s name.

John Melaniphy III predicts the decision could result in a 20% drop in local same-store sales in the first year the 62 Marshall Field’s become Macy’s. “We feel initially there’ll be some backlash,” Melaniphy says, adding stores in the Chicago market will suffer the greatest impact. “Certainly, we saw sales slide when Target bought Field’s. We’ve seen sales decline at malls when the consumer is uneasy about a particular retailer or a theater.”

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