Search
 

Sonic Booms

ORLANDO, FL-The nation's largest drive-in operator is on track to achieve 19 consecutive quarters of same-store sales growth.

By Jennifer D. Duell | Updated on September 30, 2005

ORLANDO, FL-For the past 10 years, Sonic Corp. has achieved a 5% same-store sales growth average, and executives expect the trend to continue. The growth is driven by a focus on new products, national mediaadvertising and new payment methods, says Sonic’s vice president and CFO Stephen C. Vaughan at the 2005 RBC Capital Markets Consumer Conference.

With more than 3,000 existing drive-ins, the Sonic chain has a lot of growth opportunities, Vaughan says. For example, there are 820 drive-ins in Texas, while there are only 26 in California and 85 in Florida. “We feel we’ve just barely tapped the potential of thechain,” he said.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.