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Bebe Accessorizes

BRISBANE, CA-Trend-setting fashion retailer Bebe Stores Inc. is joining the list of retailers launching a new concept.

By Dana Dubriwny | Updated on November 04, 2005

BRISBANE, CA-Bebe Stores Inc. is opening a new accessory store concept called “Neda by bebe,” which will offer accessories, handbags and shoes. Currently, bebe operates an accessory concept as a side-by-side store in Lenox Square mall, in Atlanta, but the company says it is in negotiations with several developers to open a stand-alone Neda by bebe accessory location next spring.

“This decision is consistent with bebe’s long-term objectives and we believe that the development of new concepts is integral to store growth,” says Greg Scott, chief executive officer. “With the launch of Neda by bebe, the company continues to build customer loyalty to the bebe brand.”

Execs say the opening of new stores will depend on the response generated from the initial units. However, the company is optimistic that it will open additional Neda by bebe locations in fiscal 2007.

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