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Twenty Ninth Street Welcomes New Tenants

BOULDER, CO-Now that Crossroads Mall is being redeveloped into a $130-million urban village known as Twenty Ninth Street, leasing activity continues to rise.

By John Rebchook | Updated on November 14, 2005

BOULDER, CO-Ann Taylor Loft, Puma and J. Jill are among the latest, new-to-market fashion and accessories retailers heading for Twenty Ninth Street, the $130 million, open-air retail, entertainment, restaurant and office district now being built on the site of the former Crossroads Mall in Boulder. Santa Monica, CA-based Westcor, a subsidiary of the Macerich Co., is developing it.

The most recent fashion specialty stores coming to the 827,000-sf complex includes an 8,500-sft Ann Taylor Loft; a 3,700-sf Puma concept store, featuring footwear, athletic wear, equipment and accessories; and a 3,200-sf J. Jill, the specialty retailer of women’s apparel, accessories and footwear. In addition, the development is also getting the 2,300-sf Acorn, which offers a custom-created mix of fashion and accessories for women; and a 1,050-sf Francesca’s Collection, which boasts an “eclectic” blend of women’s accessories, clothing, jewelry and handbags.

“These five retailers are perfectly attuned to Boulder’s active, yet fashion-forward, sense of style,” says Bob Williams, senior vice president of leasing for Westcor. “Interestingly, four of these five retailers specifically target women who are over 30. What we heard loud and clear from consumers all over Boulder is that there are not enough fashion options in Boulder serving this particular category of women. We’re pleased that this will no longer be the case when Twenty Ninth Street opens in fall 2006.”

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