About 145 million consumers hit the stores or logged onto the Internet to shop, up from 133 million last year, according to the survey. Friday's 60 million shoppers were a 7.9% increase from last year, and the 52.8 million consumers out on Saturday made for a 13.3% jump.

"By offering incredible discounts, retailers were able to bring consumers to the stores who otherwise would have stayed in bed," says Phil Rist, vice president of strategy for BIGresearch, the firm that conducted the survey for the NRF. "The deals were so enticing that many consumers abandoned their shopping lists and started buying for themselves."

Most consumers, 60.7%, hit discount stores to do their shopping. Grabbing a 47% draw were department stores, and specialty chains grabbed 41.2% of the shoppers surveyed. The average person spent $302.81, says the survey, which polled 4,209 shoppers.