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Online Sales to Total $104B

SAN FRANCISCO-A new survey on e-commerce shows that Internet retail sales will grow 21% next year to reach $104 billion.

By Jennifer D. Duell | Updated on December 09, 2005

SAN FRANCISCO-Online retail sales will increase 21% in 2006 to $104 billion, according to a new survey conducted by SG Cowen & Co. LLC. The survey, titled “Annual Consumer E-Commerce Survey” was conducted online with 1,000 US consumers in late November.

Nearly half of respondents (46%) expect to increase e-commerce spending in 2006, primarily due to the convenience of online shopping, according to the survey, which was managed by analysts Jim Friedland and David Geisler. Again, 50% of respondents chose convenience as the primary driver for increased online spending, while 24% of respondents chose lower prices. The duo also found that respondents plan to increase spending across all categories in 2006, with the largest increases in books/music/videos and consumer electronics.

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