The Americas, which make up 22% of total year-to-date sales, underperformed during the season. The company attributed the US region's negative 4% comp-store sales to "difficult trading conditions driven in part by lower traffic levels in the shopping malls." The company also blamed the loss on supply chain issues, "which lead to some out-of-stock positions." Body Shop exes say the company has formed a task force to resolve these issues.
The company's e-commerce channel, the Body Shop At Home, represented 14% of holiday retail sales in the US market and exceeded the company's expectations. Internet sales were up 17% during the season and 15% year-to-date. In Canada, total retail sales and comparable store sales were flat.
Making up 26% of the company's year-to-date retail sales, the Asia Pacific region performed well. The company credited strong brand positioning and in-store execution. Company-owned markets, including Hong Kong and Singapore, had 11% comp-store sales growth during the holiday season. Comparable store sales in other markets also saw positive results: Japan, 10%; Korea, 11%; Malaysia, 13%; and Taiwan, 18%. In Australia, comparable store sales were down 1%, but this was balanced by a 28% growth in the Body Shop At Home.
In the Europe, Middle East & Africa region, 27% of total YTD retail sales, sales trends continued to be positive with comparable store sales growth of 12% in the Middle East, 10% in France and 8% in Holland. Germany recorded flat comparable store sales in a difficult trading environment. As a result of the lower-than-anticipated holiday sales, the company will be revising its previous expectations for the full-year outcome.
The company says it has opened the first five Russian stores with its franchise partner and is on track for expansion in India. The Body Shop operates more than 1,900 stores in 50 different countries.
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