Search
 

Aeropostale In Brand Building

NAPLES, FL-Mall-based specialty retailer Aeropostale will tweak its successful marketing formula this year, focusing on fashion.

By Beverly Ford | Updated on January 13, 2006

NAPLES, FL-Mall-based specialty retailer Aeropostale plans a brand-building 2006 with a refocused assortment of merchandise and a new ticketing strategy it hopes will drive customers through the door, the company says.

“We’re going to invest in the building of the future,” chairman and chief executive officer Julian R. Geiger told participants at Thursday’s 2006 ICR XChange Conference Presentation in Naples, FL.

For Aeropostale, that means refocusing its assortment of clothing and accessories geared toward the 11- to 18-year-old group by upgrading its selection to include more trendy fashions at better price points. A new line of fashion styles dubbed Veneer should help, the company said. Also planned is an alignment of Aeropostale’s marketing and design departments to forge a working relationship that will keep the company on track with the latest fashion trends.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.